The holidays are here and more often than not, they get the best of us. It’s not only stressful for shoppers and travelers, but for business owners, too. Independent artists, designers, photographers and makers of all sorts have an endless sea of craft fairs, holiday markets, sale and giveaway options that can lead to huge sales and a boost in brand exposure but can also lead to confusion and opportunities that don’t always fulfill their return on investment. So for this week’s radio show, I invited one of my favorite artists, potter Nic Newcomb, on-air to talk about the business side of the holiday. Together we ran through a wide range of topics (below) and will help you figure out how to navigate the sometimes tricky world of holiday sales from both the maker and press perspective. Thanks so much to Nic for joining me (you can check out his site and shop here. I swear by his camp mugs.) and I hope you’ll find this show helpful!
Here’s what we’ll be covering:
-Pricing and giveaways
-Simple things you can to do make the most of the holiday season, business-wise
-How to avoid pitfalls that can happen this time of year
-How to navigate, choose and be successful at holiday fairs and markets
-How to make the most of holiday sales and leads
-Our Top 10 Tips for Holiday Sales
*I’ve summarized a few of these after the jump if you need a quick kickstart!
via Design*Sponge http://ift.tt/1vNISAf From Grace Bonney
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