Monday, July 7, 2014

A Day In The Life of Lotta Nieminen By: Grace Bonney

lotta nieminen

When it comes to design powerhouses, there are few as prolific- and friendly- as Lotta Nieminen. I’ve been admiring her illustration work for years now and only recently realized that she’s been behind some of the branding and catalogs of my favorite designers and shops, too. After working for Trendi, Pentagram Design and RoAndCo Studio, Lotta opened her own studio where she works on not just illustration, but graphic design and art direction as well. Her client list is basically a rundown of some of the most impressive and design-forward companies working today: Hermès, New York Times, Volkswagen, International Herald Tribune, Monocle, Newsweek, New York Magazine and Bloomberg Businessweek. After reading about her work and following her online, I was so curious to see how she balances her work and life (especially when working at home) with such a busy schedule. Her answer? “The secret to an efficient work day? Taking a shower and getting dressed.” Her devotion to productivity and creativity is what I strive for every day, so getting to take a look inside an average day in her life was such a treat. I hope you’ll enjoy this day in the life of Lotta as much as I did. Thanks, Lotta!


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via Design*Sponge http://ift.tt/1mqTDS1 From Grace Bonney

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